Selecting a target audience is a crucial way to focus marketing on a selected group.
Focusing marketing on a group of people that are not interested is simply a waste of money. Selecting a target market helps to influence a group of interested people.
I see 'Up and Comings' to have a wide target audience. ranging from the age of 13 to those who enjoy listening to new music. Although his music and his video may be slightly experimental and a little 'out there' I feel his music is mainstream enough to be played on radio (maybe with a few edits). Looking towards exact target audience I feel 'Up and Coming' would relate to many kinds of music lovers, mainly those who are wanting more from their pop stars of today.
Many music consumers feel the industry is tainted and is only out their to make money, not art. With many new artists unable to sing live or perform well the consumers feel a little short changed and disheartened.
I feel 'Up and Coming' is here to revitalise the music industry, creating art for creating's sake and not money.
I feel 'Up and Coming' could have a universal appeal. Giving those who are fed up with modern music what they need from a modern pop star, and giving the rest a catchy song to sing a long too. For those who don't appreciate his music or persona, they will have admiration for his obvious talent.
I see 'Up and Comings' to have a wide target audience. ranging from the age of 13 to those who enjoy listening to new music. Although his music and his video may be slightly experimental and a little 'out there' I feel his music is mainstream enough to be played on radio (maybe with a few edits). Looking towards exact target audience I feel 'Up and Coming' would relate to many kinds of music lovers, mainly those who are wanting more from their pop stars of today.
Many music consumers feel the industry is tainted and is only out their to make money, not art. With many new artists unable to sing live or perform well the consumers feel a little short changed and disheartened.
I feel 'Up and Coming' is here to revitalise the music industry, creating art for creating's sake and not money.
I feel 'Up and Coming' could have a universal appeal. Giving those who are fed up with modern music what they need from a modern pop star, and giving the rest a catchy song to sing a long too. For those who don't appreciate his music or persona, they will have admiration for his obvious talent.
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