'Froot Of The Month'

As the release of Marina And The Diamonds new album 'Froot' draws closer Marina has been giving her fans (her diamonds) a 'Froot Of The Month'. 

Every month Marina will release a new track from her upcoming album and to mark this release she has created a 'Froot Of The Month'.  Each month a new fruit shall be chosen to become the 'Froot Of The Month' and this results in a new song becoming available and new limited edition merchandise to be purchased.  A new 'Froot' shall be available each month until the release of her album.  The first 'Froot' was grape and the last shall be apple. 

With each new 'Froot' a new set of limited edition merchandise becomes available for a limited time.   This idea links to the AIDA theory of media; 

•  Marina has Attracted attention with the release of her new album 
• Marina has created Interest with her 'froots' of the month 
• Marina has created Desirable merchandise to purchase
• Marina has created a call to Action as the merchandise is only available for a limited time

This also fits in with Maslow's Hierarchy Of Needs as it creates a sense of belonging to a group (Diamonds) and also esteem as they all feel they have achieved something by getting a limited edition item.

I believe 'Froot Of The Month' is a very clever marketing scheme and I would like to use a similar scheme for 'Up And Coming' second album 'Outspoken'